ABOUT THIS COLLECTION
The Denim(ish) Collection
Maybe the most important thing to tell you is that the POCO POCO plan is to take things slowly and make our lives a little easier and a lot better. Even though those seem impossible to do at the same time. Often the right choices, for ourselves, the planet and our society, feel like the hard ones. They aren’t. They’re just the slow ones. And we aren’t used to slow anymore. So here it’s all about going slowly slowly. Bai POCO POCO. Believe me. I find it hard too.
ABOUT THIS COLLECTION
The Denim(ish) Collection
Maybe the most important thing to tell you is that the POCO POCO plan is to take things slowly and make our lives a little easier and a lot better. Even though those seem impossible to do at the same time. Often the right choices, for ourselves, the planet and our society, feel like the hard ones. They aren’t. They’re just the slow ones. And we aren’t used to slow anymore. So here it’s all about going slowly slowly. Bai POCO POCO. Believe me. I find it hard too.
About this collection
ABOUT THIS COLLECTION
After trying a couple of things with a sewing machine in our tiny kitchen we decided to see if we could make this a holistic approach to a brand. And so we found a professional pattern maker and a very socially responsible atelier called Made Here to produce our POCO POCO playsuits locally and ethically.
Then all we needed to do (or so we thought) was find the pre-loved shirts we would want to up-cycle. Maybe the hardest thing yet. When we first started looking for pre-loved shirts to launch a little collection with, we were in love with everything. Maybe we still are a little. Go ahead, you try to pick between flannel and corduroy or crazy prints and wonderful cottons.
Then we came across a couple of pretty timeless denim pieces and figured there would be no better place to start. Denim is not always about sustainability (it takes a lot of water and crappy dies to get what most are looking for) but it sure does last long and has such a wide appeal. Boys, girls and everybody in between look great in denim and it’s durable and even better when it’s pre-loved.
So there you have it folks. The first ever POCO POCO collection is a classic selection of denim, sprinkled with that other winter classic, flannel. Both are perfect to keep the littles comfy and cozy in the colder months. All made to make life a little easier. And all made locally and socially responsible in Amsterdam. You might have gotten the hint that every collection will be different. Just like every single POCO POCO item will be totally unique. So stick around and see what’s to come. It’s bound to be exciting!
